It’s Not Called Boasting In A Job Search

Boastfulness and self-centered comments are not looked upon favorably by most in society but in a job search such activity is essential for success.  Matter of fact, talking positively of oneself in a job search really isn’t boastfulness at all but is positioning oneself as the best candidate for the job; it is called salesmanship or presenting the benefits of your personal brand!

Of course if you do indeed present yourself in a favorable light in a Cover Letter, Resume or Interview you must be sincere and careful not to embellish or speak non-truths; inaccuracies will always be found.  Confidence is an essential task and not a vice in such venues because if you don’t promote yourself for the position -who will? You must also emphasize why you are a unique candidate for this opportunity.  Believe me, those others who also applied for this position are doing the same.  If you don’t take this opportunity to sell yourself – then when?

There are some tactics that you need to apply to a cover Letter, Resume and Interview that can assist in eventually getting that job:

1)  Give the Impression of Modesty While Selling Yourself.  Modesty is a virtue that many employers are looking for and you can certainly show that personality trait while also talking positively of yourself.  Make sure you always insert we in your conversation.  It was a team effort – you gave direction, you chose the participants, you set the goals but it was everyone involved that made it possible.  The term team is overused in today’s business setting but there are certainly benefits in portraying the accomplishments achieved in your professional life based on a philosophy of working together for the mutual good.

2)  Talk About Others Who Made Your Success Possible.  No one achieves success in life without the assistance of others.  Mention the people who you have worked with or who have mentored you in your career.  These are the people who made you what you are today!  You couldn’t have done it without them and they should be declared as such.  In a job interview these people are instrumental for your success.  You have learned from them and you desire to pass that knowledge on to others along the way.

3)  Give a Peek of The Real You.  “Inside every cocky, boastful, overly-confident, self-centered person hides a shy, modest, not-so-confident, loving person…. It turns out that they’re not so different from us after all.  All they want is to be loved, just like us…” states a modest anonymous source who is so modest that he doesn’t want to proclaim saying such.  Talk about your experiences, talk about your family, show the world your soft side so that your “salesmanship” side will look less boastful.  You need to file down those hard corners of your persona so that the “full package” can be presented to the decision-makers.

4)  It Is Not Boasting If It Is True.  A job search is one of the very few times in life where it is expected of you to make the best effort in selling your talents to the potential employer.  You need to stand out amongst the crowd and you need to present your unique abilities.  Salesmanship is the art of making the customer aware of a product or service – your product or service!  You must be forthright and direct.  You must always be truthful but there is nothing improper in emphasizing your uniqueness.  If you don’t close the sale – your competitor will.

5)  It’s Hard to Be Humble When You Are Perfect For The Job.  “Oh Lord it’s hard to be humble when you are perfect in every way” or so goes the country song written by Mac Davis back in the 70’s.  If the job you are applying for is your perfect destination, then you must position yourself as the ultimate, perfect candidate.  Match the job description to your talents and abilities and don’t leave the room until you get what you want.  The best choice is one that everyone sees as the obvious choice.  If you prepare appropriately for the interview you will feel confident, which will show to all during the conversation with your potential employers.

It takes a very special person to achieve success and one of the most important elements in achieving success is confidence.  In the rollercoaster ride known as a job search, you must always put your best foot forward.  Life is much too short for the “could haves of life.”  If you desire that perfect job – you must really go after it.  Your career is the perfect package so make sure you present it to the decision-makers in the best form possible.  If you don’t, who will?

Dan Borschke is a Certified Association Executive who has been a CEO for 3 distinct trade associations in his distinguished career.  He is one of only 230 Association Executives worldwide who has been granted the prestigious designation of Fellow by the American Society of Association Executives.  He currently is between positions and has written more than 50,000 words or 90 blog postings on the topics of job search and career transition.  He can be contacted at:

Copyright:  MMXI.  Reprint of this article is permitted if the above paragraph is included.


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